Vision

Language and identification with the cultural and social dynamics in these markets are key success factors.
Explaining the products and services as well as respecting the different cultural differences are key competitive
factors in this ever growing markets country wide.

Mission

The company has identified several expansion opportunities in the following areas:

• The company aims at adding more resources to its personal, commercial and household markets in the major provinces.
  There is a need to provide a personal touch to this industry where direct sale and advice are highly required.
• The company was granted a license to provide Medical Aid services in April of 2014. This new added service offering requires
  some solid and professional infrastructure including human resources and offices to make it a success.